LISTENING TO YOUR CUSTOMERS CAN BRING IN CONVERSIONS


The longer a prospective client has to wait for a response from your company, the greater the risk someone else will answer first.
If you’re looking to capture more leads — and convert more of them into customers — it’s time to look at installing chat software on your website. Chat is quickly becoming the preferred method of messaging for customers, and especially for younger audiences who have grown up with instant-access to brands.


The difference between live chat and a chatbot
Chat comes in a few varieties.
Live chat makes sense if you have dedicated resources to handle the number of incoming messages. That can depend on the volume of traffic to your site and the number of people choosing to utilize the chat feature.
A chatbot, on the other hand, uses artificial intelligence and marketing automation to answer questions and guide prospects toward a conversion. Some ai chatbots are so well-crafted that a user can’t even tell they’re talking to a robot.
The first preliminary questions — generally asking a visitor for their name and email address or other identifying contact information — can be handled by the chatbot. This information is automatically captured in the CRM, which makes lead nurturing practically automatic. Once the chatbot has gathered enough data, it initiates a Live Chat conversation with a living, breathing human being. Chatflows even allows brands to customize the chatbot messages based on the type of visitor to the site or what time of day (or night) they’re visiting.
If you’re only checking your live chat inbox during business hours, an automated chatbot gives your late-night website visitors a chance to show their interest, share a little information, and most important, find the information they’re searching for.
Whether you choose a live chat, AI-powered chatbot, or a combination, there’s really no question that your website visitors — and your business — will benefit from a chat feature.
Chatbots and live chat increase conversions
Every transaction consists of a journey the customer had to make. One of the primary reasons for a lost transaction, not coincidentally, is that the journey is too long or too confusing for the user to complete it. They hit a roadblock, lost interest, or became frustrated with the process along the way.
Chatbots like conversiobot can increase your online conversions by shortening the sales cycle — offering users the products or services they are interested in within the message — and creating a seamless checkout process by gathering information to pre-fill forms and guiding the user through the transaction step-by-step.
Improve customer service with chat
Both chatbots and live chat can also work to expedite customer service. If you’re rolling out a service chatbot or service livechat, it’s important to set and maintain expectations early and often. There is no moment more critical in the buyer’s journey than a moment of difficulty. If your company can quickly acknowledge, address and overcome that difficult, you win business and affinity.
Let live chat and chatbots do the upsell work
With every interaction, a chatbot gathers information from your website visitor. Not just about contact information, but behavioral data and even shopping preferences. With a powerful marketing automation strategy in place to utilize that data, your chatbot can not only facilitate first-time customer conversions but help up-sell and cross-sell your products or services.
Live and automated chat is here to stay, and it’s a good thing, too. When strategized and executed properly, chat increases efficiency, streamlines sales journeys, improves customer service, and drives more conversions for your business.





Comments

Post a Comment

Popular posts from this blog

HOW DO SEO KEYWORDS MATTER?

Image
Search engine optimization (SEO) is more of an art than a science. Yes, there are best practices and several clear standards for SEO that make it seem like a science. However, when it comes to many aspects of SEO, you need a skilled yet creative approach. Choosing the right SEO terms requires creativity, knowledge of your company’s core products or services, your audience and insight into your company’s sales process. The SEO strategy that works for one company in a particular industry may not work for a competitor. Here, we look at choosing the right SEO keywords for a B2B content marketing and website strategy. After reading this article, you should have a better idea of what will work for your company for SEO terms (and what to avoid). Generally, when choosing SEO keywords for your optimization and marketing strategy, you should keep a few things in mind: ·          A mix of broad (but not too broad) and specific terms ·          Pay attention to the resear
Read more

WHY YOUR WEBSITE’S USER EXPERIENCE MATTERS?

Image
Did you know that, according to a recent study, 79% of people who don’t like what they see on your website are going to go back and look for another one? That’s right, 8 out 10 visitors are unlikely to go through your website if your user experience (UX) fails. Regardless of how great your product or service might be, chances are these people will never get to understand it. This only goes to show that UX matters, and given the rapid developments in the space of UX design, chances are that it will matter a lot more. Think of it this way – your website is nothing but a 24/7 salesman. It has the potential to be one of your most powerful assets right there at the forefront of your marketing efforts. And just as a professional salesman, it has to be exquisite. Having said that, here are a few tips which can drastically improve the user experience of your website. Use White Space Just think about it – if this entire article was one big paragraph, what are the odds of you
Read more

HOW DIGITAL MARKETING DEVELOPS YOUR BUSINESS?

Image
Digital marketing, as we all may now be familiar with, is the marketing of products or services using digital technologies mainly on the Internet including mobile phones, display advertising, and any other digital medium. With the advent of affordable devices and data plans, digital platforms are increasingly being incorporated into marketing plans and everyday life, and digital marketing campaigns are becoming more ubiquitous and efficient as people are increasingly beginning to use e-commerce platforms and digital devices instead of visiting physical shops. Some of the common digital marketing methods are social media optimization, search engine optimization (SEO), e-mail direct marketing, e-commerce marketing, search engine marketing (SEM), data-driven marketing, content marketing, influencer marketing, campaign marketing, content automation, social media marketing, optical disks & games, display advertising, and e-books. Owing to the advent of technology, businesses, i
Read more