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Advantages of Using an Automatic Transfer Switch

  Electrical access is an essential component for any business, and when you lose power due to any technical issues, you become dependent upon power generators for fulfilling your power requirement. Therefore, automatic transfer switch plays a crucial role in transferring the load and for safe power handling.    What is an automatic transfer switch? An automatic transfer switch helps maintain the safety of your operations; it helps in diverting power from your utility to the generator quickly and safely. In the case of a manual transfer switch, it is done manually through a lever or a similar device. With an automatic transfer switch, you can divert the power automatically within a split second.  Netrack is one of the leading automatic transfer switch manufacturers , helping its customers to gain complete power control; the automatic switch allows in various industries where you cannot afford a power cut of a fraction of seconds. For example, there is no scope for error or any power
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Sponsored Posts on Instagram: The Ultimate Guide

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Unsurprisingly, Instagram is an outstanding platform for brand awareness. Instagram has 1 billion monthly active users, and 500 million of those users are engaging daily on the platform. Those users are not just engaging with their friends. They are engaging with brands too, and they do so ten times more than they do on Facebook. Instagram’s sponsored posts are a fantastic way to get more reach, build your followers, and establish brand awareness. Getting more followers as a business means that you could get more engagement, more traffic, and indeed, more sales. In this blog post, I will show you how your brand can use sponsored posts on Instagram, how to create them, when you should use them, and how they are different from other types of Instagram Ads. What are sponsored posts on Instagram? Sponsored posts on Instagram are organic posts on-platform that you then pay to promote. When you do this, you are not creating an entirely new ad with the same creative. You
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HOW TO CREATE A LEAD GENERATING LANDING PAGE FOR MOBILE THAT CONVERTS

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Landing pages are crucial to modern digital marketing campaigns. Unlike the past when just a website was enough to strengthen your outreach program, getting mileage requires focused attention at various levels, today. Your prospective customers are everywhere, using multiple devices with dwindling attention. In such a scenario, it is important to capture leads with the help of targeted landing pages that are quick to capture leads. Landing pages are really important and 48% of the marketers create dedicated landing pages for each marketing campaign. A landing page is designed with just a single aim- to capture a lead by persuading a visitor to interact with call-to-action. Functioning as a standalone page, landing pages serve as a destination for visitors who choose to click on your pay-per-click or similar campaigns. Getting Landing Pages Right: Why Landing Page Optimization is Hard? Landing pages aren’t a new phenomenon and marketers have been using them for
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Astronomers reveal the first-ever picture of a black hole

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On April 10, 2019, in coordinated press conferences around the world, researchers unveiled the first direct visual evidence – a photo, albeit in the “light” of radio waves – of a supermassive black hole. This is the result of a multi-year, international collaboration. The astronomers said it presents “paradigm-shifting” observations of the gargantuan black hole in the center of the galaxy M87, 55 million light-years from Earth. The image doesn’t show the black hole itself; black holes are black because no light can escape them, and thus the holes themselves are invisible. Instead, what astronomers are calling the black hole’s “shadow,” a bright ring formed as light bends in the intense gravity around the hole. This black hole, by the way, at M87’s heart, is thought to be some 6.5 billion times more massive than our sun. To obtain the image, astronomers used the Event Horizon Telescope – a planet-scale array of eight ground-based radio telescopes – designed specifically to
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The connecting power of mobile apps

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Imagine you’re throwing a gala party. Every guest is your customer. The onus is upon you to treat the guests with utmost hospitality, for which you have to talk to them the right way, provide them with all the comforts that you can and make them feel right at home. Because proper communication is what leads to better customer experience. Thanks to mobile apps, the lounge of customer service are now well-decked and well-equipped than ever before. Now it is easier to talk to your customers. All it takes is a few taps, flow gestures or voice commands to keep in touch and grow the relationship. Today, six out of the top 10 downloaded mobile apps are messaging apps. Almost every smartphone user has at least two to four messaging apps installed for regular usage. It is no surprise that these apps have become a connecting thread between customers and businesses. They empower businesses to deliver an engaging customer experience, while for a customer the reward takes the form of
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Strategies for Competitor Analysis

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SEO is one of the most vital strategies to improve the growth of your business. Regardless of business size, it helps you improve your website’s rankings in the search engines. It also helps you generate more high-quality organic traffic. Having said that, it is essential you conduct a thorough competitor analysis before you design your SEO marketing strategy. This will help you understand the strengths and weaknesses of your competitors. These insights will help you create your own SEO strategy effectively. However, it’s not easy to decide which parameters and tools to use for effective competitor analysis. That’s because there are a number of SEO tools and parameters to consider when you conduct a competitor analysis. So, it’s crucial that you invest your time into figuring out the most suitable parameters and tools to analyze your competition. The process might sound intimidating. So, here are seven simple and easy-to-follow steps to conduct a thorough competitor analysis
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HOW DO SEO KEYWORDS MATTER?

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Search engine optimization (SEO) is more of an art than a science. Yes, there are best practices and several clear standards for SEO that make it seem like a science. However, when it comes to many aspects of SEO, you need a skilled yet creative approach. Choosing the right SEO terms requires creativity, knowledge of your company’s core products or services, your audience and insight into your company’s sales process. The SEO strategy that works for one company in a particular industry may not work for a competitor. Here, we look at choosing the right SEO keywords for a B2B content marketing and website strategy. After reading this article, you should have a better idea of what will work for your company for SEO terms (and what to avoid). Generally, when choosing SEO keywords for your optimization and marketing strategy, you should keep a few things in mind: ·          A mix of broad (but not too broad) and specific terms ·          Pay attention to the resear
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