Addpro Network -Digital marketing and Creative agency

Social media is the most important component of your digital marketing campaign. Social media adoption has grown from 5 percent in 2005 to 69 percent today, making it the best way to reach your target audience. The challenge, though, is that everyone is aware of this fact, so how do you stand out from a very saturated crowd?   The answer may lie in following marketing expertise specific to the top three social media platforms: Facebook, YouTube and Instagram. Facebook Facebook is consistently ranked at the top of all social media platforms as having the most active users. Use video: It doesn’t matter if the video is live, recorded or slideshows; just use movement which will catch the eye, so people will stop to learn more. Also, create episodic content, which means going live or posting videos on the same day and time each week. This will increase the chance of your video being featured on Facebook Watch, which will dramatically extend your content’s reach. Use Facebook M

BRANDED CONTENT – ACHIEVES MORE Recently, the world of content-oriented retail is witnessing a new fight, between branded content vs developing content for brands. What is the difference anyway? Apparently, there is. It is developing content for brands, the conventional way of advertising deals with a brand’s intention to achieve a particular purpose, such as creating awareness, announcing new features, services, offers, discounts etc. It lacks any sort of independent personality of its own or a separate connection with the audience apart from the one the brand intended. Most advertisements fall under this segment. Brand Name in Today’s Market Branded content, on the other hand, is an independently existing content that brings relevant value to the consumer at its own, with brand positioning subtly integrated into it. The key is to be where the consumers are, i.e. watching quality content, and to achieve a stronger engagement by virtue of being part of the good content. By

CONSTANT UPDATING IS THE KEY IN DIGITAL MARKETING Today’s brands face a different challenge than did their predecessors of just a decade ago. The constant rise and fall of new online networks of people and platforms have changed the way companies find, connect with and acquire new customers. Real-time marketing has involved companies demonstrating quick response to public events. Today, effective digital marketing is typified by use of rapid optimization on ideas and campaigns and aggressively scaling the tested strategies that prove most promising. This more scientific approach has been formulated by forward-thinking online marketers under the pressure of managing constant change. In today's fast-paced world the old marketing plan is antiquated. While planning is still important, it needs to evolve into a more iterative and nimble process. Unlike a decade ago, brands have better visibility about which programs succeed and which fail. Successful campaigns can be do

WHY BROCHURES ARE STILL SO EFFECTIVE? No one can deny the importance of digital marketing; but at the same time it has led to fierce competition in the marketplace. Brands are shouting, chasing and even stalking enough to be heard. In such a case, marketing brochures turn out to be the best marketing tool. Budget-Friendly Small startups and SMEs hardly have a budget dedicated to marketing their products and services. They need to circulate their branding efforts on a tight budget. As compared to online marketing tools, brochures are cost-effective marketing options. In case you buy these handy booklets in bulk, the price will decrease significantly. There are many businesses out there who participate in trade shows or use email promotions purchase brochures in bulk. Moreover, these traditional marketing tools usually include your business details that make them valuable for many purposes. You can hand them to your loyal clients, prospects and other people. Reach Target A

3 Ps of Content Writing In today’s internet times, everyone is consuming content at lightning speed. Scrolling, posting, liking, sharing, commenting, tagging, and it goes on when the Internet users are kept engaged with the content at all times in a day – because they’re served with the kind of content they’ve never come across before. To create tailor-made content customized in different formats of media to enthral the prospective customer and engage the current user base with interesting and useful content is the end goal. And, therefore, innovative formats and relatable content help in establishing a connection, to strengthen the impact of content created.  1. Power of Data Persuasive writing influences readers, eloquence helps create an impression, and data is what drives them. A blog might talk about a hundred things, but if you come across two facts stated along with statistical data, the odds are extremely low that you’d forget. Secondly, the next time you’re in

Everyone loves to hear a good story. The art of listening to stories is deep-rooted and instilled in us since our childhood. The subconscious mind is extremely receptive to stories. Even as an adult we get drawn to good storytelling. Brands too when they tell a good story, often see traction in the digital space. A story can change the game overnight for a brand. The social media platform is all about telling stories and any good story has the potential to grow viral. Start-ups can capitalise on this age-old secret and capture the attention of the audience on social media. Here are 5 tips for an entrepreneur to crack the code of story marketing! Story: The content created by brands needs to firstly have a good story. A good story will be inspiring, will have ups and downs and alternatively, it can be extremely emotional, triggering feelings of love and empathy. It important for the brand to tell a story from a certain point of view so that it resonates with a certain s

DIGITAL MARKETING TOOLS FOR UNDERSTANDING YOUR CUSTOMERS Having the right technologies for data collection and analysis is the key to understand your customers.And, here, technology deserves some credit. Because, today, there is so much rich data available about your customers. They leave a trail all over social media, on search engines and across the internet. But to access that data, you have to have the right tools. Here are top five digital marketing tools that you could use, too, to better understand your customers: 1. SurveyMonkey If you want to know more about your customers, the best thing you can do is talk to them directly. But if a face-to-face meeting isn’t an option, a survey is the next best thing. With SurveyMonkey, you can craft a survey to gauge your customers’ opinions about your products and brand as a whole. SurveyMonkey gives you the ability to engage with your customers directly and get their feedback on how you can improve. Make sure you as

Every generation has an impact on society. Their influence impact, not only the various social, cultural and economic norms of the world they live in, but also the generations after them. Their behavior, habits and influence define how they are perceived by society and the practices that should be adopted by various groups like corporations, organizations and others if they wish to engage them. The above holds true, especially for today’s Millennial generation. With their increasing purchasing power and influence driving demand across industries, it is crucial to re-evaluate this generation and create strategies to engage them. As opposed to earlier generations, technology is second nature to these Millennials. They started using technology the minute they could walk and talk. They’re often labeled as being entitled, impatient with short attention span, and seek immediate gratification rather than delay it. They are constantly seeking and exploring new ideas and products to