3 Ps of Content Writing


3 Ps of Content Writing
In today’s internet times, everyone is consuming content at lightning speed. Scrolling, posting, liking, sharing, commenting, tagging, and it goes on when the Internet users are kept engaged with the content at all times in a day – because they’re served with the kind of content they’ve never come across before. To create tailor-made content customized in different formats of media to enthral the prospective customer and engage the current user base with interesting and useful content is the end goal. And, therefore, innovative formats and relatable content help in establishing a connection, to strengthen the impact of content created. 


1. Power of Data
Persuasive writing influences readers, eloquence helps create an impression, and data is what drives them. A blog might talk about a hundred things, but if you come across two facts stated along with statistical data, the odds are extremely low that you’d forget. Secondly, the next time you’re in search of a data-driven read, you’ll go back to the same platform you read the first time from.
2. Personalization
Well-Written content is that which connects with the individual consumer on a personal level. When a consumer feeds on content through a particular media channel, it should have a consistent tonality. An automobile centric piece cannot have technological jargons; instead, the power of content can be leveraged by framing it with automobile terminologies which helps the reader relate with the matter in the best way possible. Thanks to technology, now you can assess what kind of content is being consumed on your platform and based on the insights, bring changes in the way content is written and make it more personalised.
3. Platform
Lastly, the platform you choose to publish it becomes the fourth pivot. An article around business won’t work well on an entertainment channel and a person seeking political news won’t be interested in knowing about the next iOS update or high-tech gadget to be launched. Platform contributes highly to the success of content because if served to the wrong audience then neither it is relatable nor relevant. Another advantage of deciding a platform before writing content comes from Artificial Intelligence.
Addpro, the leading digital marketing company provides content writing services and publishes in a paramount manner which grabs audience attention. For more information logon to www.addpronetwork.com

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