SOCIAL MEDIA PLATFORMS AND THEIR IMPACTS ON YOUR BUSINESS REACH



Social media is the most important component of your digital marketing campaign. Social media adoption has grown from 5 percent in 2005 to 69 percent today, making it the best way to reach your target audience. The challenge, though, is that everyone is aware of this fact, so how do you stand out from a very saturated crowd?  The answer may lie in following marketing expertise specific to the top three social media platforms: Facebook, YouTube and Instagram.
Facebook
Facebook is consistently ranked at the top of all social media platforms as having the most active users.
Use video: It doesn’t matter if the video is live, recorded or slideshows; just use movement which will catch the eye, so people will stop to learn more. Also, create episodic content, which means going live or posting videos on the same day and time each week. This will increase the chance of your video being featured on Facebook Watch, which will dramatically extend your content’s reach.
Use Facebook Messenger marketing: This expanded tool can bring content right into your recipients’ inboxes, but this recommendation comes with a caveat: Don’t forget the human element. If you deliver only sales and marketing pitches, you will lose your audience.
Participate in Facebook Groups: These have been around for a while, but Facebook is putting a greater emphasis on groups this year. Use groups to create a fan page, build a community and engage your target audience on a deeper level.
You tube
YouTube currently ranks in second place among social media platforms, based on monthly active users.
Keep it authentic. Don’t pretend to be someone you aren’t because the audience will not respond well. Be true to yourself to fully engage your viewers. Hook them quickly. Capture your audience's attention from the first seconds of the video by being energetic and excited. If you don’t do this in the first few moments, people will move on to the next clip. Save yourself time and stress by asking for help.
Instagram
Instagram recently broke through the one billion monthly active user threshold, moving into the third position on social media platform rankings. The inexpensive Instagram marketing delivers a significant return on investment.
Content is king: A good advertisement viewed by 50,000 people will convert far better than a bad advertisement viewed by a million.
Be consistent: Posting frequently used to be somewhat important when Instagram's algorithm was chronological, but with the algorithm's change, posting regularly is now essential. Follow the trends.
Facebook, YouTube and Instagram are excellent marketing channels for audience engagement. Addpro, a leading digital marketing company in Bangalore, offers social media marketing services to maximize your impact and exceed your sales goals. For more information log on to www.addpronetwork.com

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