The rapid evolution of media consumption from traditional mediums to digital has changed the way marketers spent on creating their brand awareness


KEY FACTORS INFLUENCING YOUR DIGITAL MARKETING STRATEGY
The entire brand marketing game has changed drastically over the years, so that the media consumption, which works as a major factor to establish the presence of any brand, product or individual. A major shift in the audience’s preference and taste has been witnessed in the recent time as traditional media has taken the back seat and digital space is taking the lead.
Millennial today prefer to seek entertainment through social media platforms like Youtube, Instagram and Facebook rather than television and radio. This rapid revolution has made way for a sea of opportunities for brand marketers to create a distinct positioning for their brand by building a right strategy using the right digital platform and face.
Digital Influence
Majority of the audience is changing its media consumption from traditional to digital which prompted the brands to re-route their marketing strategies in diverse ways. From having to split the allocation of funds towards both traditional and new age media depending on the market research numbers, brands are now tactfully investing more into engaging and digital friendly content creation.
Leveraging Influencers
Deciding upon an appropriate face to create brand awareness takes specific research for marketers. While celebrities increase brand familiarity, credibility and certainty to affirm consumer’s decision-making process, human brains acknowledge influencers as known people who became special due to their distinctive digital presence. Brands approach influencers that their target audience most relates to.
Consistency is the Key
Hiring someone for brand promotion depends on their ability to attract the audience. Depending on the marketing situation, marketers hire pay-to-post collaborations and in-depth association. In case of the latter, a deeper credibility and consistency is associated with the influencer as they are expected to post regularly and engaging the audience.
No Set Strategy
Every client is unique, so are their requirements and the strategy for their brand’s promotion. The communication and a tinge of psychology assist in anticipating the clients' needs. There are numerous stipulations that need to be kept in mind to come up with a bespoke plan for each client and both the brand and influencer need to be on the same page for a successful alliance.
Brand Exclusivity

Promoting a brand shouldn’t preferably be a one-time thing as building a credible relationship requires constant reminder of the brand’s presence through tactical influencer strategy. The goal remains to create a distinctive identity for the product, to achieve which building an effective and well-defined influencer marketing campaign is imperative.
Research & Reliability
A good amount of research is required to be able to create plans that would not only fit the product’s specifications but also to the influencer’s audiences in order to avoid in the face advertising. An influencer’s reach and content quality is necessary to be measured for analyzing the audience engagement.
Being the leading digital marketing company in Bangalore, Addpro creates a distinct positioning for your brand by building a right strategy using the right digital platform and face..

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