REACHING POTENTIAL CUSTOMERS VIA SNAPCHAT

Over the past few years, the number of young people using Snapchat has nearly doubled from 100 million to almost 200 million users -- and more than 75 percent of users are active. This significant growth is much larger than Facebook or Twitter. Even though Snapchat might be difficult to understand or even get the hang of, it is one of the most valuable social media platforms to reach today’s younger generations of buyers.

Snapchat was initially created for people to share countless selfies as well as exotic dishes from all around the world, however, it evolved and became the marketing nucleus for brands to reach their younger audiences -- since most of its users are under 35.

But how can you get involved in a way that it will eventually benefit your business? Below are five hacks to boost sales via Snapchat by building an interactive and engaging audience who will feel connected to your business on a deeper and personal level and will be yearning to buy from your brand.

Share engaging product demonstrations

Showing original, creative and entertaining ways of using your products or services will attract new users. If you are selling a specific product or service, try to define what makes it unique and share different ways on how it might improve your customers’ life. 

Exclusive promotions and giveaways

Who doesn’t love free things? As you start to grow your Snapchat audience, you will need something to keep your audience interested and in tune every day. Launching special coupons with exclusive discounts can be a great way to achieve this. Offering promos and giveaways to users who share your products or share snaps using your products may prove to be an effective way to engage audiences, too.

Always keep in mind that promotions should be something your followers look forward to but won’t receive daily. The more often you run them, the less effect they will have on your audience. Followers won’t feel the need to engage or shop assuming there will be a new one the following day. Whatever your strategy might be, make sure it complies with Snapchat’s rules for promotions.

Using geofilters

Geofilters allow users and businesses to purchase, or even create, their own customized filter around a specific area for a certain length of time. They are exceptionally good for your business if you are about to host an event. First, they may encourage your customers and followers to attend your event. Second, they are extremely helpful to spread awareness when shared with people who have a high chance of being part of your target audience.

However, in order to make sure you did not spend money without getting any return on advertising spend, you need to make sure to post on social media and create signage advertising that you have a geofilter. Without proper promotion, attendees might not look for your filter. Also keep in mind that geofilters can’t feature your website or social media platforms, therefore, you should consider asking your customers to add that information on their snaps.

Track your engagement

Social media measurement can be complex in a partially new platform like Snapchat. So how can someone track content performance? Running a contest or a promotion offering a discount code might be the best way.

How does it work? First, you need to publish a snap letting know your followers you are about to share a discount code that they should immediately screenshot to redeem. Snapchat lets you track views, as well as see the number of times your code was captured by screenshot. If your code was uniquely designed for your specific promo, you will be able to see exactly how views and screenshots translate to actions.

Addpro, the leading digital marketing company in Bangalore, uses snapchat to generate followers for your business and keeps your followers engaged once they opt-in to follow you. For more information log on to www.addpronetwork.com