CHARACTER LIMIT ON TWITTER AND DIGITAL MARKETING



When it comes to digital marketing, social media plays a huge role in generating brand awareness, promoting your products, and connecting with your target audience. Each social channel serves key demographics, and different platforms have varying levels of functionality that allow you to communicate your brand message in different ways.
Facebook has always been the home of the ‘longform’ post, where you can talk for days about what it is that you do and how you do it. LinkedIn is the professional network, where you communicate in a more formal setting. Instagram is the visual platform where images do the talking, and Twitter has always been the channel where busy users scan succinct posts for key information.
Brands have got used to the way that these channels work, tailoring their writing to get the most out of the post. That was until Twitter changed its character-limit from 140 to 280. This got us thinking, Will this have an impact on the way that businesses communicate with their audiences on Twitter?
Businesses should take full advantage of the longer character count because users will take the time to read over the longer tweets. Whether the tweets contain images or not, users still engage more with the longer tweet – so if you feel that you need to use the full 280 characters to express your brand’s message, then you should.
In the world of digital marketing, where social media plays an important role, Addpro leverages this extra space to tell stories and distribute useful content. For more information log on to www.addpronetwork.com

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