INCREASE BUSINESS ROI WITH EMAIL CAMPAIGN

Email has changed and so has email users. To get breakthrough results, you must keep implementing fresh ideas and add innovations to your strategy. Over time, your email marketing campaigns ought to get stale and as a result, your email ROI gets hampered.

How to double the business ROI?

The first thing that any email marketer should do in order to double the business ROI is determining the goals and understanding the outcome of the efforts. Email marketing represents a direct relationship with your prospective customers and subscribers, and if you want to make it work, you ought to nurture the relationship and make sure you are delivering value to the subscribers. You should strive to practice a customer-centric, customer first email marketing strategy because that’s where the return on investment is going to come from. That’s where the relationship is going to pay dividends because you are holding up your side of things and other side of things will naturally flow from there.

Understand the customers

As harsh and bitter as it may sound, it is selfish when businesses do not take time to understand their target audience. Conversions happen and ROI is earned only when you take care of your subscribers. Effective email marketing is similar to being in a good relationship. If you devote enough time and effort for your subscriber, it is certainly gonna pay you. In the end, you can drive email ROI only if you send the right message at the right time to the right people.

Strategy to understand your target audience

Knowing your subscribers becomes easy when you talk to them and try to learn what they need. Every marketer must remember that there is a person on the other side of the email so you should take time to ask them questions and create customer personas. You should also consider the email marketing metrics such as open rates and click-through rates to know what is working with your subscribers. Other than that, visit trade shows and speak to different people. This can be a great learning experience for you.

Managing the diverse customer personas

It can get quite taxing to send different email campaigns to each persona. You can pair a couple of personas together and send relevant campaigns that would connect to them. You might not hit the bull’s eye every time but it will provide more value to the recipient. You can employ artificial intelligence and add merge fields in the email to fetch dynamic content based on the segments. Also, you can set email automation to send more personalized information based on the subscriber’s activity.

The best time to send an email

The only way to determine the best time to send your emails is by checking the reports that show the open rate by hours. See the time when maximum people are opening your email campaigns to figure out when you should send an email. You can also carry out A/B Testing to test the send time and then see which email has better open rates. However, an important aspect to consider before you decide upon your send time is who your subscribers are. Try to understand your email list and create personas to visualize how their life could be like. Based on that, you can assume when they are going to access the emails. You never know whether your subscriber will open your emails on Tuesdays or Thursdays or during the weekend. You can test and derive a conclusion after trial and error.

Effective strategies to segment an email list

Primary segmentation happens right in the signup form where the prospect fills up the basic details and shares a little bit of their information. Additionally, you can use the email marketing metrics and segment the subscribers based on the emails they have opened and clicked.

Engaging and reengaging the prospects and customers

Surveys are the favorite among a lot of marketers because it gives the opportunity to let your subscribers share their perception about your brand. It also shows them that you value their opinion. Ask open-ended questions or a single click survey where the subscriber has to just choose an answer. Every click works as a testimony of subscriber engagement.

How to convert maximum leads into customers?

Email automation is the key to converting your prospects into customers. It lets you understand what engages your subscribers and how you can power up your emails with the information they are looking for. If you are in the service industry, you can organize webinars and send webinar invitations to your prospective clients. You can send out a couple of free resources that you have created to offer more value to the recipient. Furthermore, you can nurture the leads with testimonials shared by your existing customers. Nothing builds trust the way customer feedback does.

Email marketing is all about learning and iterating through the experiences you have. Addpro, the leading digital marketing company in Bangalore, boosts your ROI by following these simple tips and let you see the results you are looking for. For more info log on to www.addpronetwork.com