WHY BROCHURES ARE STILL SO EFFECTIVE?


No one can deny the importance of digital marketing; but at the same time it has led to fierce competition in the marketplace. Brands are shouting, chasing and even stalking enough to be heard. In such a case, marketing brochures turn out to be the best marketing tool.
Budget-Friendly
Small startups and SMEs hardly have a budget dedicated to marketing their products and services. They need to circulate their branding efforts on a tight budget. As compared to online marketing tools, brochures are cost-effective marketing options. In case you buy these handy booklets in bulk, the price will decrease significantly. There are many businesses out there who participate in trade shows or use email promotions purchase brochures in bulk. Moreover, these traditional marketing tools usually include your business details that make them valuable for many purposes. You can hand them to your loyal clients, prospects and other people.

Reach Target Audience
A marketing brochure ensures to reach your target customers, as long as you have their correct address. Well, you can specifically target your online prospects too. But there is a problem that your ads could go unnoticed or largely ignored. However, a brochure placed through the doors of your prospects hardly gets unnoticed. Its potential is unrivaled as well. For example, think of the takeaway menus we all collect, especially the one within our vicinity. This tangible marketing material comes handy when we reach for the menu in case we don’t like to cook.
The possibility of reaching your prospects also increases during networking events. While most networking events include a general gathering and chit-chat, your brochures make sure your brand stays in the mind of attendees. The materiality of your marketing brochure helps them recall your brand as well.
Descriptive
When it comes to digital ads, they come with length and character limitations. For example, a PPC ad has 30-30-80 character count limitation (2 headlines up to 30 characters, one description up to 80 characters). A single Facebook image ad consists up to 25 characters headline and one description of up to 125 characters while an Instagram ad features 2200 characters with just two lines and maximum 30 hashtags.
You can work with a professional designer to create budget-friendly brochure designs. Addpro with 8 years of expertise helps you create a professional brochure to help you win your customers’ hearts and minds. For more information log on to www.addpronetwork.com

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