VIDEO - THE FASTEST GROWING CONTENT SHARING TOOL

Video brings more engagement, more invites to events and interviews, and overall better brand awareness.

Versatility

When approaching your video marketing strategy, it is always worth considering how many ‘assets’ you can create from a single shoot. You need to ask yourself some questions before the creation process. What are the objectives behind the content creation and what action would you like the audience to take? Where are they in the sales funnel?

Always consider the audience and how you intend on sharing. There are now countless platforms, both public and secure, for internal and external sharing of your video content. Context is key. In a world where we are bombarded by visual information each day, standing out through professional production will always provide a competitive edge.

Ten ways to grow your business with video

Here are the concepts of how smart marketers are utilizing video campaigns to gain a competitive edge and grow their business. If you want to learn how to grow your business with video, this is a great start.

Social video

Undoubtedly, the fastest growing use of video is for posting and sharing on social channels. The bite-size nature of the medium allows businesses to shoot multiple clips in one sitting, which is very cost-effective. While this can be a great way of connecting and engaging with followers, it is also essential that the videos align with the wider objectives of the marketing function.

3D animation

With an ability to demonstrate complex processes and showcase products, 3D animation offers marketers unparalleled advantages. Production is usually labor intensive, and application should be carefully considered. Ensure that your supplier is experienced and capable of delivering a satisfactory render quality.

Event promotion

The ability to present promotional videos in the run up to your event will greatly increase your chances of generating ticket sales. Executed professionally, your content should also double as a record of the event and provide a library of shareable assets going forward.

Animated explainer

Usually delivered via 2D animation, explainers have an innate ability to entertain, inform, and promote your product, process or service. Always consider how far your content can be leveraged, arming you with multiple assets that can be shared on various channels. Costs will always be reflected in duration and complexity.

Brand awareness

Few mediums can communicate emotion as video can. It is this ability to build the brand through professionally shot, evocative images that helps video trump other formats. Used tactically as part of a wider strategic marketing campaign, a video will deliver dividends.

Video marketing

This refers to the use of paid advertising across major social channels. The ability to laser audiences on platforms like Facebook, Instagram, and LinkedIn provide unrivaled access to your target customer. When professionally executed, attention is still relatively low cost. Combined with great content, this approach can be hugely effective.

Process video

In a training environment, the need for clarity and consistency is key. You can use it in a traditional training environment or to assist during sales presentations. Well-constructed process videos communicate messages in a format that is both entertaining and memorable.

Corporate presentation

While there will always be a requirement for this style of delivery, there is an increasing need for video content that will support presenters. Not only will this create impact, but also helps audiences digest and retain your information. There are many ways that corporate video can be deployed, so be sure to seek advice first.

If you are looking for more tips on how to grow your business with video, Addpro, the leading digital marketing company in Bangalore, helps you embrace video marketing. For more information log on to www.addpronetwork.com