THE NEWEST ONLINE MARKETING TRENDS



Online marketing is one of the most effective tools to grow a business. However, in order to have an efficient strategy, businesses need to stay ahead of changing technology and user trends. Over the years, the way people consume online content has shifted considerably. A recent study shows that 28 percent of online activity happens on social media. Ad buys on popular platforms like Facebook and Instagram have grown significantly over the past few years, with Instagram outselling Facebook by 117 percent in 2018. In addition to the growth of social media, most people are consuming content via their mobile devices, which changes the way businesses need to think about displaying content.
If you’re looking to include the newest marketing trends in your plan this year, these are four online marketing strategies that will help your business stand out.



1. Optimize for voice search
Whether you use Siri to get directions to dinner or Google Assistant to play music in your home, there’s a voice assistant for every device. One statistic says that 40 percent of adults use a voice assistant at least once a day, and 20 percent of mobile searches are done via voice search. This means it’s more important than ever for businesses to optimize for voice search. How do you do that? Use structured data on your website to answer typical customer inquiries. Update your website with the most relevant and easy-to-read content to ensure a voice assistant will pick up the information. Work on your online reviews. More than 67 percent of consumers consider online feedback when making a purchasing decision.
Many businesses are going above and beyond to meet the needs of these voice assistants. While your business might be smaller in scale, it’s still important to think through the many ways you can begin to build a cohesive voice search strategy into your online marketing plan.
2. Vertical videos
We live in a mobile world. That means it’s important to develop content that makes sense for mobile consumption. 94 percent of users watch videos vertically, even if they were intended to be viewed horizontally. What does that mean for you? If you’re putting together video content for your business, start transitioning to vertical video. Look at the way people are consuming content on Instagram Stories, Snapchat. These avenues have changed the way that consumers see and interact with video content in an astounding way.
3. Review your social media activities
Being stagnant is never a good thing, especially when it comes to social media. That’s why it’s important to always update your social media advertising strategy. Whether that’s changing up your demographic or switching from Instagram to Facebook ads, keeping things fresh keep viewers coming back. Think about new avenues that might make sense, like YouTube, which saw ad spend go up by 189 percent in 2018 or Snapchat, which helps brands reach a younger audience.
While many small businesses have been hesitant to invest in ad spend on social networks, taking advantage of advertising opportunities via these avenues can make all the difference.
4. Automate stuff by using chatbots
Two best practices for outstanding customer service are to take action promptly and give customers the tools to solve their own problems. Implementing chatbots can help you achieve both. It doesn’t stop at customer service. Many of these chatbots are great marketing tools that help consumers through the sales cycle.
Online marketing is an ever-winding maze of intricate tips and changing trends that can be hard to navigate. The best takeaway any small business can put into practice when developing a plan is to focus on how consumers are using online media. Addpro, the leading digital marketing company in Bangalore, implements a number of these strategies into your online marketing plan and ensures your brand stands out and sets you up for a successful 2019. For more information log on to www.addpronetwork.com

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