HOW TO KEEP YOUR BUSINESS UP WITH THE RAPID PACE OF CHANGE IN DIGITAL MARKETING?

Digital marketing is an ever-changing field as new trends emerge – sometimes quite quickly – and established practices are tweaked and revised. Keeping up with what is going on is vital but it can definitely be challenging, or even stressful.

The trick is to develop a good strategy for learning about what’s in trend – this way you can stay on top of the trends throughout 2019 and not risk missing anything that could be crucial for keeping your business or brand up to date and ahead of the competition.

Here are some great ways to get started. They are all easy to organize, so there’s really no excuse for not giving them a go.

Email newsletters

Email newsletters basically gives you access to all that is considered interesting, essential, or useful, in one place, and accessible at your own convenience. Of course, you do need to actually open them regularly, and scan the headlines for any articles which could be of use to you. You can also subscribe to newsletters or blog updates put together by specific digital marketers who you already know and respect, or those of other players such as those who monitor and comment on social media and social influencers.

Network in a productive way

This doesn’t have to be something that bores you to death – which is often how the term ‘networking’ is perceived. Break it down to a more basic level and see it as communicating, just in a more organized and productive way than you may normally.

There are several ways you can utilize networking strategies to get key information on digital marketing trends throughout the year. It’s about forging genuine relationships with contacts, making the time to communicate, but also about regular attendance at business breakfasts and other events where professionals from various fields meet to create contact and glean insider knowledge. There are groups around the world creating regular meets, as well as special events and talks to help this out.

Make the most of Google Alerts

If you are not already exploiting this useful tool then now is the perfect opportunity to get on board with it. Basically, it works by you adding words or phrases (one by one) that you want to be notified about if they appear in search engine results; and you can choose to get the data as it happens, daily or weekly so you don’t need to be overwhelmed by emails. It can take a while to get the search phrases right, but it’s easy to adjust if you are getting inundated with irrelevant responses.

Join groups and forums

Facebook groups can be useful if you treat them with caution, as some are better organized and managed than others. Once accepted you can choose to either lurk or to come right out and ask for information or advice. Forums may seem a little ‘last century’ but those that are thriving are often excellent places to get valuable insight from experienced specialists.

Stay aware

You need to think more critically as you go about daily life – keep your eye out for what’s happening on social media, new things that come up should be asked about and checked out – never be afraid to ask. On that note, it’s also good too, as contacts on sites like Facebook to clue you on up and coming digital marketing strategies – as each of your connections probably has hundreds more that you don’t know the pool for information gathering is huge.

Hashtag searches

If you are a Twitter user it’s worth searching the site with suitable hashtags to see what people are talking about. Although Twitter has changed considerably and isn’t the current big thing it still has a role to play and is worth ten minutes of your time once or twice a week.

The rapid pace of change can make digital marketing seem like a can of worms, but the more you learn and get familiar with the more natural it all seems, and although not every new trend will be useful, important or relatable to you it is always good to know what is going on, as it affects others and of course also fashions further adaptations and changes down the line.

Addpro, a leading digital marketing company in Bangalore, keeps you informed, or perhaps to send a report on a regular basis with new ideas and trends, their use and potential impact explained in terms which relate to your business. For more information log on to www.addpronetwork.com