Addpro Network -Digital marketing and Creative agency

To some, the acronym GIF (short for Graphics Interchange Format) might seem like a mysterious online language describing looping clips of funny TV shows and movies or an amusing facial reaction to a comment or post on social media. But GIFs have come a long way since their invention in 1987; they’ve gone from something mostly teens used on Tumblr to the cultural online staple they are today. GIFs allow us to express complex messages in a matter of seconds. In fact, according to a survey, nearly two-thirds of millennials polled said GIFs communicated their thoughts and feelings better than words. And that makes them a powerful strategy for companies that want to connect and engage with their target audience online. So, how can your business get in on the GIF trend to get your message across and boost engagement? Let’s get animated! Here’s how to use GIFs in your marketing to boost engagement. Stand out on social media When users are scrolling through their social media ...

Email has changed and so has email users. To get breakthrough results, you must keep implementing fresh ideas and add innovations to your strategy. Over time, your email marketing campaigns ought to get stale and as a result, your email ROI gets hampered. How to double the business ROI? The first thing that any email marketer should do in order to double the business ROI is determining the goals and understanding the outcome of the efforts. Email marketing represents a direct relationship with your prospective customers and subscribers, and if you want to make it work, you ought to nurture the relationship and make sure you are delivering value to the subscribers. You should strive to practice a customer-centric, customer first email marketing strategy because that’s where the return on investment is going to come from. That’s where the relationship is going to pay dividends because you are holding up your side of things and other side of things will naturally flow from ...

Video brings more engagement, more invites to events and interviews, and overall better brand awareness. Versatility When approaching your video marketing strategy, it is always worth considering how many ‘assets’ you can create from a single shoot. You need to ask yourself some questions before the creation process. What are the objectives behind the content creation and what action would you like the audience to take? Where are they in the sales funnel? Always consider the audience and how you intend on sharing. There are now countless platforms, both public and secure, for internal and external sharing of your video content. Context is key. In a world where we are bombarded by visual information each day, standing out through professional production will always provide a competitive edge. Ten ways to grow your business with video Here are the concepts of how smart marketers are utilizing video campaigns to gain a competitive edge and grow their business. If yo...

Online marketing is one of the most effective tools to grow a business. However, in order to have an efficient strategy, businesses need to stay ahead of changing technology and user trends. Over the years, the way people consume online content has shifted considerably. A recent study shows that 28 percent of online activity happens on social media. Ad buys on popular platforms like Facebook and Instagram have grown significantly over the past few years, with Instagram outselling Facebook by 117 percent in 2018. In addition to the growth of social media, most people are consuming content via their mobile devices, which changes the way businesses need to think about displaying content. If you’re looking to include the newest marketing trends in your plan this year, these are four online marketing strategies that will help your business stand out. 1. Optimize for voice search Whether you use Siri to get directions to dinner or Google Assistant to play music in your hom...

Since LinkedIn was acquired for $26.2 billion by Microsoft in 2016, the company has made some significant strides. From shifting to be a less high-strung, buttoned-up platform to cultivating a healthy community of influencers and evangelists, the platform has made improvements which have made it more attractive to the masses as a result. In fact, the network now boasts over 560 million users in more than 200 countries. The streak seems to have continued with LinkedIn's latest feature, LinkedIn Live (live video), which the company announced it will begin rolling out to select users on February 11th. While still in beta, the update will inevitably be available to all users before we know it and comes just over a year and a half after LinkedIn's initial launch of regular video on its platform. So, why should business owners of all kinds care about the upcoming rollout of LinkedIn Live? Here's why, plus where to get started. 1. First come, first served. It...

Do you want your website to be found by more people on the web? If the answer is yes link-building is definitely a skill you’ll want to master this year. In fact, according to a 2015 survey conducted that voiced the opinions of some of the smartest search marketers out there, links play the biggest role of all search-engine ranking factors. But first, what is link-building? Specifically, it's the process of adding hyperlinks you've acquired from other websites to your own website. These links are like streets that allow users to navigate between pages on the internet. The goal, of course, is to have as many links on the web as possible so that you can lead people straight to your website. Link-building not only helps more users discover your site on the web but helps Google determine how a page on your site should rank in its search results. So, that's what it is. But when it comes to the how of link-building, the steps ahead may be difficult. But you can maste...

Digital marketing is an ever-changing field as new trends emerge – sometimes quite quickly – and established practices are tweaked and revised. Keeping up with what is going on is vital but it can definitely be challenging, or even stressful. The trick is to develop a good strategy for learning about what’s in trend – this way you can stay on top of the trends throughout 2019 and not risk missing anything that could be crucial for keeping your business or brand up to date and ahead of the competition. Here are some great ways to get started. They are all easy to organize, so there’s really no excuse for not giving them a go. Email newsletters Email newsletters basically gives you access to all that is considered interesting, essential, or useful, in one place, and accessible at your own convenience. Of course, you do need to actually open them regularly, and scan the headlines for any articles which could be of use to you. You can also subscribe to newsletters or blo...

Facebook organic reach and engagement has taken a significant hit in recent times. That’s not great news for brands looking to use the platform to generate business, but reminding yourself of some basic engagement tricks can be a good way to increase your Facebook traction with the fans you already have. This is important because nurturing your current audience will lead to more success in attracting new followers. Here’s a little background on why this is a good idea - Facebook likes to keep people on its platform. This means that Facebook's News Feed algorithm doesn’t particularly like posts which take people to an outside website, so any post with an off-platform link could, theoretically, be penalized, and shown to fewer people within your audience. As an alternative approach, you could try creating a longer form caption, then letting your audience know that if they want more information they can find the link in the first comment on the post. Post engaging...

Startups have some unique struggles and running your own start-up is no small feat. There are a million things that need your attention. From managing the product to payments, to recourses, to logistics — everything requires an eye for detail. Most entrepreneurs in their early days ignore marketing as it looks like an out-of-budget spend and is considered as a liability. However, if done in the right way, digital marketing can be a huge boon for your start-up and will give you consumer insights to grow and accelerate your business. Here’s a list of five things to do to market your start-up. In the digital landscape, it is of utmost importance that you are mobile-ready. Not only do you need to design a website in a mobile-friendly format, but also ensure that you need to think of a strategy that helps you reach out to your customers on their handheld devices. Studies suggest that mobile search has surpassed desktop search and it would be a logical move to ensure that mobile i...

Today’s brands face a different challenge than did their predecessors of just a decade ago. The constant rise and fall of new online networks of people and platforms have changed the way companies find, connect with and acquire new customers. Real-time marketing has involved companies demonstrating quick response to public events. Today, effective digital marketing is typified by use of rapid optimization on ideas and campaigns and aggressively scaling the tested strategies that prove most promising. This more scientific approach has been formulated by forward-thinking online marketers under the pressure of managing constant change. In today's fast-paced world the old marketing plan is antiquated. While planning is still important, it needs to evolve into a more iterative and nimble process. Unlike a decade ago, brands have better visibility about which programs succeed and which fail. Successful campaigns can be doubled down on, shifting resources from poor perfor...

In the digital arena where business and commerce are heading to, Digital marketing tools and techniques provide business owners with the best chances for competition, survival and even business growth. Below are some points on how Digital marketing help in your brand’s growth. Targeted Marketing Interacting and providing your customers with proper engagement points can give you an insight view of what your target audience wants. Digital marketing helps your business succeed by allowing you to target the consumers who are most likely to buy your products or invest in your services. Digital marketing in today’s age is imperative; it’s not an option anymore. Especially for a franchise based system where a franchisee may have different capabilities as compared to other franchisees and the learnings need to be shared, and the customer base targetting that needs to be done has to be different for different franchises Building Brand Loyalty Online marketing presents a...

No one can deny the importance of digital marketing; but at the same time it has led to fierce competition in the marketplace. Brands are shouting, chasing and even stalking enough to be heard. In such a case, marketing brochures turn out to be the best marketing tool. Budget-Friendly Small startups and SMEs hardly have a budget dedicated to marketing their products and services. They need to circulate their branding efforts on a tight budget. As compared to online marketing tools, brochures are cost-effective marketing options. In case you buy these handy booklets in bulk, the price will decrease significantly. There are many businesses out there who participate in trade shows or use email promotions purchase brochures in bulk. Moreover, these traditional marketing tools usually include your business details that make them valuable for many purposes. You can hand them to your loyal clients, prospects and other people. Reach Target Audience A marketing brochure ensures t...

Social media is the most important component of your digital marketing campaign. Social media adoption has grown from 5 percent in 2005 to 69 percent today, making it the best way to reach your target audience. The challenge, though, is that everyone is aware of this fact, so how do you stand out from a very saturated crowd?   The answer may lie in following marketing expertise specific to the top three social media platforms: Facebook, YouTube and Instagram. Facebook Facebook is consistently ranked at the top of all social media platforms as having the most active users. Use video: It doesn’t matter if the video is live, recorded or slideshows; just use movement which will catch the eye, so people will stop to learn more. Also, create episodic content, which means going live or posting videos on the same day and time each week. This will increase the chance of your video being featured on Facebook Watch, which will dramatically extend your content’s reach. ...

When it comes to digital marketing, social media plays a huge role in generating brand awareness, promoting your products, and connecting with your target audience. Each social channel serves key demographics, and different platforms have varying levels of functionality that allow you to communicate your brand message in different ways. Facebook has always been the home of the ‘longform’ post, where you can talk for days about what it is that you do and how you do it. LinkedIn is the professional network, where you communicate in a more formal setting. Instagram is the visual platform where images do the talking, and Twitter has always been the channel where busy users scan succinct posts for key information. Brands have got used to the way that these channels work, tailoring their writing to get the most out of the post. That was until Twitter changed its character-limit from 140 to 280. This got us thinking, Will this have an impact on the way that businesses communicate w...