LISTENING TO YOUR CUSTOMERS CAN BRING IN CONVERSIONS


The longer a prospective client has to wait for a response from your company, the greater the risk someone else will answer first.
If you’re looking to capture more leads — and convert more of them into customers — it’s time to look at installing chat software on your website. Chat is quickly becoming the preferred method of messaging for customers, and especially for younger audiences who have grown up with instant-access to brands.


The difference between live chat and a chatbot
Chat comes in a few varieties.
Live chat makes sense if you have dedicated resources to handle the number of incoming messages. That can depend on the volume of traffic to your site and the number of people choosing to utilize the chat feature.
A chatbot, on the other hand, uses artificial intelligence and marketing automation to answer questions and guide prospects toward a conversion. Some ai chatbots are so well-crafted that a user can’t even tell they’re talking to a robot.
The first preliminary questions — generally asking a visitor for their name and email address or other identifying contact information — can be handled by the chatbot. This information is automatically captured in the CRM, which makes lead nurturing practically automatic. Once the chatbot has gathered enough data, it initiates a Live Chat conversation with a living, breathing human being. Chatflows even allows brands to customize the chatbot messages based on the type of visitor to the site or what time of day (or night) they’re visiting.
If you’re only checking your live chat inbox during business hours, an automated chatbot gives your late-night website visitors a chance to show their interest, share a little information, and most important, find the information they’re searching for.
Whether you choose a live chat, AI-powered chatbot, or a combination, there’s really no question that your website visitors — and your business — will benefit from a chat feature.
Chatbots and live chat increase conversions
Every transaction consists of a journey the customer had to make. One of the primary reasons for a lost transaction, not coincidentally, is that the journey is too long or too confusing for the user to complete it. They hit a roadblock, lost interest, or became frustrated with the process along the way.
Chatbots like conversiobot can increase your online conversions by shortening the sales cycle — offering users the products or services they are interested in within the message — and creating a seamless checkout process by gathering information to pre-fill forms and guiding the user through the transaction step-by-step.
Improve customer service with chat
Both chatbots and live chat can also work to expedite customer service. If you’re rolling out a service chatbot or service livechat, it’s important to set and maintain expectations early and often. There is no moment more critical in the buyer’s journey than a moment of difficulty. If your company can quickly acknowledge, address and overcome that difficult, you win business and affinity.
Let live chat and chatbots do the upsell work
With every interaction, a chatbot gathers information from your website visitor. Not just about contact information, but behavioral data and even shopping preferences. With a powerful marketing automation strategy in place to utilize that data, your chatbot can not only facilitate first-time customer conversions but help up-sell and cross-sell your products or services.
Live and automated chat is here to stay, and it’s a good thing, too. When strategized and executed properly, chat increases efficiency, streamlines sales journeys, improves customer service, and drives more conversions for your business.





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