INNOVATION, DESIGN AND MARKETING TOGETHER ENHANCE BRAND BUILDING



Just as Rome was not built in a day, brands are not built overnight. It is important to be in tune and well-versed with all the key branding strategies in order to create an effective brand. Why do people choose a particular brand over the other? Let’s say, this happens when the person feels a connection with the brand. A brand must establish an image that speaks uniquely for itself and encourages people to buy it for all the right reasons.

One can achieve this through various tools, the most prominent one being marketing. The first step towards creating a brand is to make sure that the kind of branding the company does should directly or indirectly answer all the purchase-related queries of the consumer. The second important key is to have a USP that differentiates it and makes it special for the consumer.
If you’re in the business of selling, it is important to know the marketing hacks to create the perfect branding strategy. Below are a few marketing techniques for enhancing brand building:
Your brand must tell a story
You can’t push a brand in front of the customers and expect them to buy your products. People generally don't favour brands that do not tell a story. Your marketing should bring your brand’s story to the fore.
Personal touch is a must
The brand should make the consumers feel like you care for them. You need to ensure your marketing activities go the extra mile to make them feel you are concerned and are prioritizing their needs. The brand needs to add that personal touch that makes the customer feel special, thereby enhancing the brand’s appeal in their mind.
Offer discounts, sensibly
You cannot sell your products at half price in the stores and offer heavy discounts online as well. Chalk out a plan to balance the sale system across stores and online portals and keep a constant check. Also, avoid too many discounts or sale seasons in case of a premium brand. This makes a lot of impact on the consumer. Premium products can’t be on sale every now and then, this underplays the premium tag. Your marketing strategy needs to be nuanced to keep these factors in mind.
Go all-out on social media
Digital marketing is the buzzword right now. Use social media platforms smartly to promote your brand and build an enviable reputation among your potential customers. Social media has a huge impact, especially on the youth, and they are our key customers. Whether it’s Twitter, FB, or Instagram, ensure your digital marketing strategy is peppy, upbeat and in sync with the various needs of many SMN platforms.
Perfect the amount of exposure
The right amount of exposure, when to promote your products and when to withdraw, is an art in itself. Market your products/services in tune with the time/seasons that best suit the core proposition of the product. Avoid being in your face with your marketing. Space out your strategy, this way you will ensure strong brand recall without being obtrusive.
Brand building is not a cake walk. Addpro takes immense amount of time, energy, intelligence, resources and a humble purpose to make your brand success. For more information log on to www.addpronetwork.com 


Comments

Post a Comment

Popular posts from this blog

HOW DIGITAL MARKETING DEVELOPS YOUR BUSINESS?

Image
Digital marketing, as we all may now be familiar with, is the marketing of products or services using digital technologies mainly on the Internet including mobile phones, display advertising, and any other digital medium. With the advent of affordable devices and data plans, digital platforms are increasingly being incorporated into marketing plans and everyday life, and digital marketing campaigns are becoming more ubiquitous and efficient as people are increasingly beginning to use e-commerce platforms and digital devices instead of visiting physical shops. Some of the common digital marketing methods are social media optimization, search engine optimization (SEO), e-mail direct marketing, e-commerce marketing, search engine marketing (SEM), data-driven marketing, content marketing, influencer marketing, campaign marketing, content automation, social media marketing, optical disks & games, display advertising, and e-books. Owing to the advent of technology, businesses, i...
Read more

HOW DO SEO KEYWORDS MATTER?

Image
Search engine optimization (SEO) is more of an art than a science. Yes, there are best practices and several clear standards for SEO that make it seem like a science. However, when it comes to many aspects of SEO, you need a skilled yet creative approach. Choosing the right SEO terms requires creativity, knowledge of your company’s core products or services, your audience and insight into your company’s sales process. The SEO strategy that works for one company in a particular industry may not work for a competitor. Here, we look at choosing the right SEO keywords for a B2B content marketing and website strategy. After reading this article, you should have a better idea of what will work for your company for SEO terms (and what to avoid). Generally, when choosing SEO keywords for your optimization and marketing strategy, you should keep a few things in mind: ·          A mix of broad (but not too broad) and specific terms ...
Read more

THE NEWEST ONLINE MARKETING TRENDS

Image
Online marketing is one of the most effective tools to grow a business. However, in order to have an efficient strategy, businesses need to stay ahead of changing technology and user trends. Over the years, the way people consume online content has shifted considerably. A recent study shows that 28 percent of online activity happens on social media. Ad buys on popular platforms like Facebook and Instagram have grown significantly over the past few years, with Instagram outselling Facebook by 117 percent in 2018. In addition to the growth of social media, most people are consuming content via their mobile devices, which changes the way businesses need to think about displaying content. If you’re looking to include the newest marketing trends in your plan this year, these are four online marketing strategies that will help your business stand out. 1. Optimize for voice search Whether you use Siri to get directions to dinner or Google Assistant to play music in your hom...
Read more