Addpro Network -Digital marketing and Creative agency

Defining AI and Machine Learning for Enterprise CX The market is seeing a significant emphasis on the need for predictive solutions, ranging from machine learning capabilities to artificial intelligence (AI). And while many companies claim to offer these exciting new technologies, rarely do they deliver on the promise. True prediction requires more than a click of the mouse. We want to think technology has advanced to this stage, but the reality is we need more than one methodology to truly predict human behavior. To more accurately reflect the capabilities of predictive software, we must define and outline what AI and machine learning mean for the CX industry’s current state of technology. AI/Predictive Definition AI for the CX practitioner is defined as deep insight generation curated from advanced analytics and machine learning technology that identifies patterns in human behavior which can be drilled-down to the individual customer, ultimately determining future ...

As our need for just-in-time information flourishes, our reliance on traditional technological processes has decreased significantly. The shift from personal computers to mobile devices has picked up now more than ever. It is difficult to determine whether stationary computers will vanish into obscurity; however, there is no doubt that mobile devices are here to stay. Our reliance on these ingenious pieces of technology is overwhelming. Tremendous time and energy are saved through the use of a mobile device, as we can access information anywhere with ease. The expansion of new types of tasks that are carried out using mobile devices has arrived. Smartphones can solve nearly every need of their users, from providing detailed directions anywhere around the globe to enabling access to the cloud at all times. We take these benefits for granted as the opportunities provided by our devices become more and more integrated into our everyday lives. The information that we seek is...

The graphic design currently encompasses a broad area of interventions, including, but not limited to design for print - from the small ephemeral item - to publication design concerned with ‘exteriors and interiors’ of a magazine or book. There are also the widespread systems of information design - corporate identities for companies, signage situated in the built environment, and exhibitions as well. Graphic designers also address ‘multi-media design’, traversing traditional print media as well as screen-based design for television, film and computers. Last, but not the least, Graphic Design also includes design for advertising and posters, as well as logos, symbols and trademarks; and remarkably, visual design lies at the heart of generating interest in a brand or company. Opening the New Doors As competition in the marketplace offers myriad choices, most companies look towards making an emotional connection with customers, and in the process becoming irreplaceable, whil...

The longer a prospective client has to wait for a response from your company, the greater the risk someone else will answer first. If you’re looking to capture more leads — and convert more of them into customers — it’s time to look at installing chat software on your website. Chat is quickly becoming the preferred method of messaging for customers, and especially for younger audiences who have grown up with instant-access to brands. The difference between live chat and a chatbot Chat comes in a few varieties. Live chat makes sense if you have dedicated resources to handle the number of incoming messages. That can depend on the volume of traffic to your site and the number of people choosing to utilize the chat feature. A chatbot, on the other hand, uses artificial intelligence and marketing automation to answer questions and guide prospects toward a conversion. Some ai chatbots are so well-crafted that a user can’t even tell they’re talking to a robot. The first...

Did you know that, according to a recent study, 79% of people who don’t like what they see on your website are going to go back and look for another one? That’s right, 8 out 10 visitors are unlikely to go through your website if your user experience (UX) fails. Regardless of how great your product or service might be, chances are these people will never get to understand it. This only goes to show that UX matters, and given the rapid developments in the space of UX design, chances are that it will matter a lot more. Think of it this way – your website is nothing but a 24/7 salesman. It has the potential to be one of your most powerful assets right there at the forefront of your marketing efforts. And just as a professional salesman, it has to be exquisite. Having said that, here are a few tips which can drastically improve the user experience of your website. Use White Space Just think about it – if this entire article was one big paragraph, what are the odds of you ...

As the world changes steadily, so does the market. Gone are the days of spending a significant amount of cash on creating the perfect ad and product pitch. With the advent of digital and social media marketing, you can increase your sales value easily. Both the corporate giants and the SMEs have a level playing ground when it comes to product promotion and sales; all that matters is the product (service) efficiency and quality. These days, the consumer choice is influenced by creative advertisements marketed towards a target audience thus making it much more successful than traditional adverts. Without further ado, let’s get down to the brass tacks of digital marketing: Analytics And The Market: Numbers Don’t Lie Analytics is the key for understanding and conceptualizing business practices. Understanding what customers browse, site hits and customer density helps companies decide the target audience based and marketing strategies which revolve around time, geogra...

As the world changes steadily, so does the market. Gone are the days of spending a significant amount of cash on creating the perfect ad and product pitch. With the advent of digital and social media marketing, you can increase your sales value easily. Both the corporate giants and the SMEs have a level playing ground when it comes to product promotion and sales; all that matters is the product (service) efficiency and quality. These days, the consumer choice is influenced by creative advertisements marketed towards a target audience thus making it much more successful than traditional adverts. Without further ado, let’s get down to the brass tacks of digital marketing: Analytics And The Market: Numbers Don’t Lie Analytics is the key for understanding and conceptualizing business practices. Understanding what customers browse, site hits and customer density helps companies decide the target audience based and marketing strategies which revolve around time, geographical...

Too often, businesses don’t place enough value on building positive relationships with their customers. The term itself, “positive relationship”, is a bit generic and isn’t exactly easy to quantify. This means it’s often a factor many businesses ignore and takes on a lower priority over time. However, especially in the B2B (business-to-business) industry, the value of the customer relationship is increasing. More companies are adding “customer success” teams and specialists to stay in close contact with customers. They’ve realized that even though keeping customers happy is great, having positive relationships can provide you with key information you need to grow your business. Simply put, customers will be more honest when they trust you, and honest feedback is what you need to improve your product and the entire organization. With all of this said, here are a few ways to build positive relationships with B2B customers and earn their trust. Put forth extra effort to ge...

Since the advent of the Internet, organizations have slowly understood the importance of advertising their product or services on digital platforms. The rise of digital marketing has a lot to do with the rise of social platforms and search engines like Facebook and Google respectively. Today, an organization that is not leveraging the Internet is losing out of a major chunk of its target audience. Having said that, it’s also important that like any marketing effort your digital marketing effort is also backed by sound strategy. The next question that arises is “how exactly do you go about making a good digital marketing strategy?” Let’s take a look at a few pointers you should consider when working on creating the right digital strategy for your business. Put Yourself in Your Consumers’ Shoes Identify how your prospects, as well as existing consumers, interact with your brand. Take note of all the touch points from landing pages, website, promotional messaging, calls t...

Digital marketing, as we all may now be familiar with, is the marketing of products or services using digital technologies mainly on the Internet including mobile phones, display advertising, and any other digital medium. With the advent of affordable devices and data plans, digital platforms are increasingly being incorporated into marketing plans and everyday life, and digital marketing campaigns are becoming more ubiquitous and efficient as people are increasingly beginning to use e-commerce platforms and digital devices instead of visiting physical shops. Some of the common digital marketing methods are social media optimization, search engine optimization (SEO), e-mail direct marketing, e-commerce marketing, search engine marketing (SEM), data-driven marketing, content marketing, influencer marketing, campaign marketing, content automation, social media marketing, optical disks & games, display advertising, and e-books. Owing to the advent of technology, businesses, i...

Just as Rome was not built in a day, brands are not built overnight. It is important to be in tune and well-versed with all the key branding strategies in order to create an effective brand. Why do people choose a particular brand over the other? Let’s say, this happens when the person feels a connection with the brand. A brand must establish an image that speaks uniquely for itself and encourages people to buy it for all the right reasons. One can achieve this through various tools, the most prominent one being marketing. The first step towards creating a brand is to make sure that the kind of branding the company does should directly or indirectly answer all the purchase-related queries of the consumer. The second important key is to have a USP that differentiates it and makes it special for the consumer. If you’re in the business of selling, it is important to know the marketing hacks to create the perfect branding strategy. Below are a few marketing techniques for enha...

Landing pages are an essential part of lead generation, as they are a primary tool to gather contact information from visitors and increase conversions. A powerful landing page simplifies the offer process and eliminates distractions, so the design of your landing page is key to its effectiveness. When visitors land on your page, they should be able to quickly understand the page and how it will be valuable to them. It requires a different strategy than that of other pages on your site, so we’ve outlined design tips for a landing page that converts. Consistent branding and logo It’s important for your landing page to look like it belongs on your website. This doesn’t mean it needs to look exactly like the rest of your website or have a complex design – in fact, simple is best when it comes to landing pages – but they should have consistent branding. Having your company logo at the top of every landing page ensures that visitors know where they are and who is providing the ...

Whether you’re a newbie or a pro, while running a business, you can find yourself stuck in a troublesome situation. At times, you might start judging the whole decision of starting a business. Over the years, social media has emerged as a tool to help businesses and enterprises to grow in the vast market, and make venture believe in the power of social media presence. It won’t be wrong to say that social media has truly altered the way many businesses operate. If your business isn’t fetching the desired result, or if it is in the state of sinking very soon, then this article is for you. Here we will discuss the ways in which social media can save your drowning business, but before moving further into details, let us discuss some of the significance of having an online presence of your business. Connectivity Connectivity is imperative in the modern era, whether it is a connection between common people or a connection between a business and it’s customers. All kinds of bus...