SOCIAL MEDIA PLATFORMS AND THEIR IMPACTS ON YOUR BUSINESS REACH



Social media is the most important component of your digital marketing campaign. Social media adoption has grown from 5 percent in 2005 to 69 percent today, making it the best way to reach your target audience. The challenge, though, is that everyone is aware of this fact, so how do you stand out from a very saturated crowd?  The answer may lie in following marketing expertise specific to the top three social media platforms: Facebook, YouTube and Instagram.
Facebook
Facebook is consistently ranked at the top of all social media platforms as having the most active users.
Use video: It doesn’t matter if the video is live, recorded or slideshows; just use movement which will catch the eye, so people will stop to learn more. Also, create episodic content, which means going live or posting videos on the same day and time each week. This will increase the chance of your video being featured on Facebook Watch, which will dramatically extend your content’s reach.
Use Facebook Messenger marketing: This expanded tool can bring content right into your recipients’ inboxes, but this recommendation comes with a caveat: Don’t forget the human element. If you deliver only sales and marketing pitches, you will lose your audience.
Participate in Facebook Groups: These have been around for a while, but Facebook is putting a greater emphasis on groups this year. Use groups to create a fan page, build a community and engage your target audience on a deeper level.
You tube
YouTube currently ranks in second place among social media platforms, based on monthly active users.
Keep it authentic. Don’t pretend to be someone you aren’t because the audience will not respond well. Be true to yourself to fully engage your viewers. Hook them quickly. Capture your audience's attention from the first seconds of the video by being energetic and excited. If you don’t do this in the first few moments, people will move on to the next clip. Save yourself time and stress by asking for help.
Instagram
Instagram recently broke through the one billion monthly active user threshold, moving into the third position on social media platform rankings. The inexpensive Instagram marketing delivers a significant return on investment.
Content is king: A good advertisement viewed by 50,000 people will convert far better than a bad advertisement viewed by a million.
Be consistent: Posting frequently used to be somewhat important when Instagram's algorithm was chronological, but with the algorithm's change, posting regularly is now essential. Follow the trends.
Facebook, YouTube and Instagram are excellent marketing channels for audience engagement. Addpro, a leading digital marketing company in Bangalore, offers social media marketing services to maximize your impact and exceed your sales goals. For more information log on to www.addpronetwork.com

Comments

Post a Comment

Popular posts from this blog

HOW DIGITAL MARKETING DEVELOPS YOUR BUSINESS?

Image
Digital marketing, as we all may now be familiar with, is the marketing of products or services using digital technologies mainly on the Internet including mobile phones, display advertising, and any other digital medium. With the advent of affordable devices and data plans, digital platforms are increasingly being incorporated into marketing plans and everyday life, and digital marketing campaigns are becoming more ubiquitous and efficient as people are increasingly beginning to use e-commerce platforms and digital devices instead of visiting physical shops. Some of the common digital marketing methods are social media optimization, search engine optimization (SEO), e-mail direct marketing, e-commerce marketing, search engine marketing (SEM), data-driven marketing, content marketing, influencer marketing, campaign marketing, content automation, social media marketing, optical disks & games, display advertising, and e-books. Owing to the advent of technology, businesses, i...
Read more

HOW DO SEO KEYWORDS MATTER?

Image
Search engine optimization (SEO) is more of an art than a science. Yes, there are best practices and several clear standards for SEO that make it seem like a science. However, when it comes to many aspects of SEO, you need a skilled yet creative approach. Choosing the right SEO terms requires creativity, knowledge of your company’s core products or services, your audience and insight into your company’s sales process. The SEO strategy that works for one company in a particular industry may not work for a competitor. Here, we look at choosing the right SEO keywords for a B2B content marketing and website strategy. After reading this article, you should have a better idea of what will work for your company for SEO terms (and what to avoid). Generally, when choosing SEO keywords for your optimization and marketing strategy, you should keep a few things in mind: ·          A mix of broad (but not too broad) and specific terms ...
Read more

THE NEWEST ONLINE MARKETING TRENDS

Image
Online marketing is one of the most effective tools to grow a business. However, in order to have an efficient strategy, businesses need to stay ahead of changing technology and user trends. Over the years, the way people consume online content has shifted considerably. A recent study shows that 28 percent of online activity happens on social media. Ad buys on popular platforms like Facebook and Instagram have grown significantly over the past few years, with Instagram outselling Facebook by 117 percent in 2018. In addition to the growth of social media, most people are consuming content via their mobile devices, which changes the way businesses need to think about displaying content. If you’re looking to include the newest marketing trends in your plan this year, these are four online marketing strategies that will help your business stand out. 1. Optimize for voice search Whether you use Siri to get directions to dinner or Google Assistant to play music in your hom...
Read more