Quality content achieves a stronger engagement.


BRANDED CONTENT – ACHIEVES MORE
Recently, the world of content-oriented retail is witnessing a new fight, between branded content vs developing content for brands. What is the difference anyway? Apparently, there is. It is developing content for brands, the conventional way of advertising deals with a brand’s intention to achieve a particular purpose, such as creating awareness, announcing new features, services, offers, discounts etc. It lacks any sort of independent personality of its own or a separate connection with the audience apart from the one the brand intended. Most advertisements fall under this segment.

Brand Name in Today’s Market
Branded content, on the other hand, is an independently existing content that brings relevant value to the consumer at its own, with brand positioning subtly integrated into it. The key is to be where the consumers are, i.e. watching quality content, and to achieve a stronger engagement by virtue of being part of the good content.
By investing in branded content development, brands today are hoping to connect with users through real engagement. Fans of content connect with the brand content and any brand that resonates such association is accepted fast. Branded content, being a source of entertainment first, has a devoted set of the audience already. Thus the brand is guaranteed of at least a finite audience base, which is not the case when content is developed for brands specifically.



Decision Making When It Comes to a Brand and Independent Content
In case of branded content, brands that are willing to associate with a particular content are willing to adapt the essence and values of the content, as they know that their appeal with the audience is way more than what the brand could achieve alone.
Brands should choose the different modes of advertising by efficiently judging their requirements. For instance, earlier, product placements constituted a significant portion of the branded content strategy. However, with consumers becoming much more perceptive and wary of brands being forced down their throats, either subtly or brazenly, marketers are opting for other ways that see them more involved with a particular content at creation and thematic level than just a superficial mention. On the other hand, developing content for brands works best when there is particular information to be conveyed, rather than working on developing a brand-image.
At the end of the day, independent content is developed and distributed to satiate the need to tell a story to an audience or express a particular idea in the best possible way. Brands are increasingly looking to become a part of this journey as independently, their product-based content was never going to be as popular or get as many no. of viewers as independent, but the brand-featuring content does.
Addpro, the leading digital marketing company in Bangalore, prepares a solid plan in place to ensure that right content is created and frequency of content is matched with your target audience. For more information log on to www.addpronetwork.com 

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