SOCIAL MEDIA PLATFORMS AND THEIR IMPACTS ON YOUR BUSINESS REACH
Social media is the most important component of your digital marketing campaign. Social media adoption has grown from 5 percent in 2005 to 69 percent today, making it the best way to reach your target audience. The challenge, though, is that everyone is aware of this fact, so how do you stand out from a very saturated crowd? The answer may lie in following marketing expertise specific to the top three social media platforms: Facebook, YouTube and Instagram. Facebook Facebook is consistently ranked at the top of all social media platforms as having the most active users. Use video: It doesn’t matter if the video is live, recorded or slideshows; just use movement which will catch the eye, so people will stop to learn more. Also, create episodic content, which means going live or posting videos on the same day and time each week. This will increase the chance of your video being featured on Facebook Watch, which will dramatically extend your content’s reach. Use Facebo...