Addpro Network -Digital marketing and Creative agency

Did you know that, according to a recent study, 79% of people who don’t like what they see on your website are going to go back and look for another one? That’s right, 8 out 10 visitors are unlikely to go through your website if your user experience (UX) fails. Regardless of how great your product or service might be, chances are these people will never get to understand it. This only goes to show that UX matters, and given the rapid developments in the space of UX design, chances are that it will matter a lot more. Think of it this way – your website is nothing but a 24/7 salesman. It has the potential to be one of your most powerful assets right there at the forefront of your marketing efforts. And just as a professional salesman, it has to be exquisite. Having said that, here are a few tips which can drastically improve the user experience of your website. Use White Space Just think about it – if this entire article was one big paragraph, what are the odds of you ...

As the world changes steadily, so does the market. Gone are the days of spending a significant amount of cash on creating the perfect ad and product pitch. With the advent of digital and social media marketing, you can increase your sales value easily. Both the corporate giants and the SMEs have a level playing ground when it comes to product promotion and sales; all that matters is the product (service) efficiency and quality. These days, the consumer choice is influenced by creative advertisements marketed towards a target audience thus making it much more successful than traditional adverts. Without further ado, let’s get down to the brass tacks of digital marketing: Analytics And The Market: Numbers Don’t Lie Analytics is the key for understanding and conceptualizing business practices. Understanding what customers browse, site hits and customer density helps companies decide the target audience based and marketing strategies which revolve around time, geogra...

As the world changes steadily, so does the market. Gone are the days of spending a significant amount of cash on creating the perfect ad and product pitch. With the advent of digital and social media marketing, you can increase your sales value easily. Both the corporate giants and the SMEs have a level playing ground when it comes to product promotion and sales; all that matters is the product (service) efficiency and quality. These days, the consumer choice is influenced by creative advertisements marketed towards a target audience thus making it much more successful than traditional adverts. Without further ado, let’s get down to the brass tacks of digital marketing: Analytics And The Market: Numbers Don’t Lie Analytics is the key for understanding and conceptualizing business practices. Understanding what customers browse, site hits and customer density helps companies decide the target audience based and marketing strategies which revolve around time, geographical...

Too often, businesses don’t place enough value on building positive relationships with their customers. The term itself, “positive relationship”, is a bit generic and isn’t exactly easy to quantify. This means it’s often a factor many businesses ignore and takes on a lower priority over time. However, especially in the B2B (business-to-business) industry, the value of the customer relationship is increasing. More companies are adding “customer success” teams and specialists to stay in close contact with customers. They’ve realized that even though keeping customers happy is great, having positive relationships can provide you with key information you need to grow your business. Simply put, customers will be more honest when they trust you, and honest feedback is what you need to improve your product and the entire organization. With all of this said, here are a few ways to build positive relationships with B2B customers and earn their trust. Put forth extra effort to ge...

Since the advent of the Internet, organizations have slowly understood the importance of advertising their product or services on digital platforms. The rise of digital marketing has a lot to do with the rise of social platforms and search engines like Facebook and Google respectively. Today, an organization that is not leveraging the Internet is losing out of a major chunk of its target audience. Having said that, it’s also important that like any marketing effort your digital marketing effort is also backed by sound strategy. The next question that arises is “how exactly do you go about making a good digital marketing strategy?” Let’s take a look at a few pointers you should consider when working on creating the right digital strategy for your business. Put Yourself in Your Consumers’ Shoes Identify how your prospects, as well as existing consumers, interact with your brand. Take note of all the touch points from landing pages, website, promotional messaging, calls t...

Digital marketing, as we all may now be familiar with, is the marketing of products or services using digital technologies mainly on the Internet including mobile phones, display advertising, and any other digital medium. With the advent of affordable devices and data plans, digital platforms are increasingly being incorporated into marketing plans and everyday life, and digital marketing campaigns are becoming more ubiquitous and efficient as people are increasingly beginning to use e-commerce platforms and digital devices instead of visiting physical shops. Some of the common digital marketing methods are social media optimization, search engine optimization (SEO), e-mail direct marketing, e-commerce marketing, search engine marketing (SEM), data-driven marketing, content marketing, influencer marketing, campaign marketing, content automation, social media marketing, optical disks & games, display advertising, and e-books. Owing to the advent of technology, businesses, i...

Just as Rome was not built in a day, brands are not built overnight. It is important to be in tune and well-versed with all the key branding strategies in order to create an effective brand. Why do people choose a particular brand over the other? Let’s say, this happens when the person feels a connection with the brand. A brand must establish an image that speaks uniquely for itself and encourages people to buy it for all the right reasons. One can achieve this through various tools, the most prominent one being marketing. The first step towards creating a brand is to make sure that the kind of branding the company does should directly or indirectly answer all the purchase-related queries of the consumer. The second important key is to have a USP that differentiates it and makes it special for the consumer. If you’re in the business of selling, it is important to know the marketing hacks to create the perfect branding strategy. Below are a few marketing techniques for enha...