Addpro Network -Digital marketing and Creative agency

Back in the good old days, businesses drove commerce by buying ads in the local newspaper, renting space on a billboard or calling people out of a phone book. Customers came to a physical storefront to do their shopping, and each business had a very limited geographical sphere that it worked in. What a different world we have today: Many businesses don’t have a physical storefront or even see their customers. They sell to people all over the planet, and instead of buying ad space in the local paper, they compete for SEO rankings. As the world of commerce continues to change, the role of social media in that world has only become bigger. The average person in 2018 spent 45 minutes on social media every day, and the trend toward shopping online straight and even getting there direct from social media sites continues to grow. Already, companies without a social media presence are starting to seem irrelevant. Of course, social media platforms are packed with all kinds of p...

Over the past few years, the number of young people using Snapchat has nearly doubled from 100 million to almost 200 million users -- and more than 75 percent of users are active. This significant growth is much larger than Facebook or Twitter. Even though Snapchat might be difficult to understand or even get the hang of, it is one of the most valuable social media platforms to reach today’s younger generations of buyers. Snapchat was initially created for people to share countless selfies as well as exotic dishes from all around the world, however, it evolved and became the marketing nucleus for brands to reach their younger audiences -- since most of its users are under 35. But how can you get involved in a way that it will eventually benefit your business? Below are five hacks to boost sales via Snapchat by building an interactive and engaging audience who will feel connected to your business on a deeper and personal level and will be yearning to buy from your brand. ...

BUILD YOUR LINKEDIN FOLLOWING LinkedIn can be a valuable resource for reaching out and connecting with fellow professionals, as well as a good way to share ideas or thought leadership. To find out how best to establish — and build — your following on the site, read below. What is the best way to gain a community of followers on LinkedIn? 1.       Publish Well-Researched, Thoughtful Content The single best way to build an online community, on LinkedIn or anywhere else, is to publish high-value, thoughtful content. Of course, because everyone knows this, you have to go the extra mile. Steer clear of publishing “hot takes” or shallow opinion pieces. The most effective content is deeply researched, well-written and expresses original ideas in an interesting way. 2.       Start or Join a Group Get involved with or start your own LinkedIn group. Post compelling content on the latest industry news and events. If start...

Setting up a business might be very easy but making it more successful can be very demanding. Nearly 20% of startups and small businesses fail after one year in business and almost 30% fail after two years. Additionally, 50% fail within their fifth year, and about 70% fail in their tenth year in business. The common causes of failure for these businesses were reported as poor marketing, lack of business skills, poor product pricing and offering, and running out of ash. To turn your business into a success, you need to be more focused, creative and innovative than your competitors. You also need to offer great customer service, sell products that customers want, and understand the power of digital marketing for startups. Since online marketing for small businesses has been proven as one of the greatest ways to promote a tiny business, this article focuses on the current digital marketing techniques that you can use to turn your business, regardless of how small, into a success. T...

To some, the acronym GIF (short for Graphics Interchange Format) might seem like a mysterious online language describing looping clips of funny TV shows and movies or an amusing facial reaction to a comment or post on social media. But GIFs have come a long way since their invention in 1987; they’ve gone from something mostly teens used on Tumblr to the cultural online staple they are today. GIFs allow us to express complex messages in a matter of seconds. In fact, according to a survey, nearly two-thirds of millennials polled said GIFs communicated their thoughts and feelings better than words. And that makes them a powerful strategy for companies that want to connect and engage with their target audience online. So, how can your business get in on the GIF trend to get your message across and boost engagement? Let’s get animated! Here’s how to use GIFs in your marketing to boost engagement. Stand out on social media When users are scrolling through their social media ...

Email has changed and so has email users. To get breakthrough results, you must keep implementing fresh ideas and add innovations to your strategy. Over time, your email marketing campaigns ought to get stale and as a result, your email ROI gets hampered. How to double the business ROI? The first thing that any email marketer should do in order to double the business ROI is determining the goals and understanding the outcome of the efforts. Email marketing represents a direct relationship with your prospective customers and subscribers, and if you want to make it work, you ought to nurture the relationship and make sure you are delivering value to the subscribers. You should strive to practice a customer-centric, customer first email marketing strategy because that’s where the return on investment is going to come from. That’s where the relationship is going to pay dividends because you are holding up your side of things and other side of things will naturally flow from ...

Video brings more engagement, more invites to events and interviews, and overall better brand awareness. Versatility When approaching your video marketing strategy, it is always worth considering how many ‘assets’ you can create from a single shoot. You need to ask yourself some questions before the creation process. What are the objectives behind the content creation and what action would you like the audience to take? Where are they in the sales funnel? Always consider the audience and how you intend on sharing. There are now countless platforms, both public and secure, for internal and external sharing of your video content. Context is key. In a world where we are bombarded by visual information each day, standing out through professional production will always provide a competitive edge. Ten ways to grow your business with video Here are the concepts of how smart marketers are utilizing video campaigns to gain a competitive edge and grow their business. If yo...