The rapid evolution of media consumption from traditional mediums to digital has changed the way marketers spent on creating their brand awareness
KEY
FACTORS INFLUENCING YOUR DIGITAL MARKETING STRATEGY
The entire brand marketing game has changed
drastically over the years, so that the media consumption, which works as a
major factor to establish the presence of any brand, product or individual. A
major shift in the audience’s preference and taste has been witnessed in the
recent time as traditional media has taken the back seat and digital space is
taking the lead.
Millennial today prefer to seek entertainment
through social media platforms like Youtube, Instagram and Facebook rather than
television and radio. This rapid revolution has made way for a sea of
opportunities for brand marketers to create a distinct positioning for their
brand by building a right strategy using the right digital platform and face.
Digital
Influence
Majority of the audience is changing its media
consumption from traditional to digital which prompted the brands to re-route
their marketing strategies in diverse ways. From having to split the allocation
of funds towards both traditional and new age media depending on the market research
numbers, brands are now tactfully investing more into engaging and digital
friendly content creation.
Leveraging
Influencers
Deciding upon an appropriate face to create brand
awareness takes specific research for marketers. While celebrities increase
brand familiarity, credibility and certainty to affirm consumer’s
decision-making process, human brains acknowledge influencers as known people
who became special due to their distinctive digital presence. Brands approach
influencers that their target audience most relates to.
Consistency
is the Key
Hiring someone for brand promotion depends on their
ability to attract the audience. Depending on the marketing situation,
marketers hire pay-to-post collaborations and in-depth association. In case of
the latter, a deeper credibility and consistency is associated with the
influencer as they are expected to post regularly and engaging the audience.
No
Set Strategy
Every client is unique, so are their requirements
and the strategy for their brand’s promotion. The communication and a tinge of
psychology assist in anticipating the clients' needs. There are numerous
stipulations that need to be kept in mind to come up with a bespoke plan for
each client and both the brand and influencer need to be on the same page for a
successful alliance.
Brand
Exclusivity
Promoting a brand shouldn’t preferably be a one-time
thing as building a credible relationship requires constant reminder of the
brand’s presence through tactical influencer strategy. The goal remains to
create a distinctive identity for the product, to achieve which building an
effective and well-defined influencer marketing campaign is imperative.
Research
& Reliability
A good amount of research is required to be able to
create plans that would not only fit the product’s specifications but also to
the influencer’s audiences in order to avoid in the face advertising. An
influencer’s reach and content quality is necessary to be measured for
analyzing the audience engagement.
Comments
Post a Comment