Addpro Network -Digital marketing and Creative agency

POINTS TO CONSIDER BEFORE STARTING YOUR BUSINESS ONLINE It takes a lot more than just an idea for a business to start. Being on an entrepreneurial journey you will face different sets of problems. Be it managing business operations, hiring right talent or marketing. In this era, the user behavior has moved towards online. Thus, digital marketing is an important aspect of your business. On a journey towards digital entrepreneurship one will face 5 common challenges to start their business online. 1.   Website - Your Online Shop for your main target audience to visit The first milestone is to set your website right for your target audience which includes technology to build your website on, UI/UX & actual development. Choosing the right technology for your website is the most important factor of digital business, as at the end of day customers will visit your website to know more about your brand. In digital world the user experience of your website plays a vital role in

For many businesses, data has become one of their most valuable assets. The collection, cleansing and analysis of data helps many companies formulate and validate digital strategies, campaigns and profitability. Data is extremely critical when it comes to making business decisions, as it could be the difference between failure and success. The more data your business collects, the better informed stakeholders are to make positive decisions and take proactive action. This data could highlight the right time to send EDMs, the correct audience who’s engaged with your services and what campaigns have failed or succeeded. While data allows your business to make informed decisions, it also allows you to develop an understanding of your customers, website followers and target audiences. When utilized correctly, data can play a fundamental role in how you develop relationships with your customers through the effective use of targeting and personalized content – dramatically improving th

What Does Being Digitally Mean? Today the four pillars of digital include Coding, Digital Design, Digital Marketing, and Data Analytics . Why just these four? Because that’s all you need for building the companies of tomorrow. You need a coder to build it, a designer to make it look good, a marketer to sell it and an analytics person to optimize it. Hence having even one of these digital skills can prove to be a great asset for anyone today. Opportunities that being digitally literate bring on board: 1. Take any business online The number of customers to be found online will always beat the physical limitations of brick and mortar. Roughly, only 18% of the world’s businesses today are online and the rest don’t know how to get there. 2. Build your own brand “Developing your personal brand is key to monetizing your passion online.” — Gary Vaynerchuk Being socially active and sharing valuable content that you’re passionate about could get you the recognition. The idea i

In the last few years, the perception of social media has evolved. It is no more just a medium to connect with people or strike conversations, instead, these platforms are now used to drive opinions, campaigns and build brands. Twitter  is considered one of the most powerful social media platforms. If brands use the platform wisely, it can help brands to improve its presence across geographies and boost their customer base. To achieve the above agenda, a company needs to build its followership. Content Be it any platform, today content is the king. And hence, on Twitter, your content should be relevant and topical as it is a popular news breaking platform. Therefore, it is important to have a point of view on a given topic and should not something generic. You have to be mindful of the quality of tweets going out and ensure you are using the relevant hashtags to garner more reach for your brand. Have conversations with people who are relevant to build awareness w

With new media taking over how we consume information, it’s becoming more and more important to stay up to date with the latest technology. One of the biggest game changers of the past decade has been how people are consuming content. Advertising has adapted to that change by getting their products in front of people where they spend most of their time, on their screens! Space to communicate personal content and connect is now morphing into a space to find out the latest news or trends as and when they unfold. The debate about the pros and cons of digital media versus traditional media is ongoing. We might not know the answer to that question, but we do know that having a digital marketing strategy is extremely important for any new age company. 1. Measurable One of the biggest advantages of digital advertising is that it's measurable to the extent of impressions, clicks and conversions. Companies can calculate the exact return on their investment and optimize based

KEY FACTORS INFLUENCING YOUR DIGITAL MARKETING STRATEGY The entire brand marketing game has changed drastically over the years, so that the media consumption, which works as a major factor to establish the presence of any brand, product or individual. A major shift in the audience’s preference and taste has been witnessed in the recent time as traditional media has taken the back seat and digital space is taking the lead. Millennial today prefer to seek entertainment through social media platforms like Youtube, Instagram and Facebook rather than television and radio. This rapid revolution has made way for a sea of opportunities for brand marketers to create a distinct positioning for their brand by building a right strategy using the right digital platform and face. Digital Influence Majority of the audience is changing its media consumption from traditional to digital which prompted the brands to re-route their marketing strategies in diverse ways. From having to split th

Your company’s logo is the visual figurehead of your brand, so it’s important to get it right. Whether intentional or not, every detail of your logo will influence people who see it. That's why nothing should be arbitrary. In fact, it’s in your best interest to make sure that every logo design choice is intentional and communicates the message you want to convey because thoughtless design choices lead to misleading or confusing logos. What follows is a deeper look at the psychology of logo design, in terms of fonts, shapes, lines, colors and composition -- and how these elements affect your logo's influence on customers' purchasing decisions. The psychology of fonts  Fonts have a  psychological   impact on people. The emotion they generate is directly tied to the shape of the letters and our  psychological response to those shapes . Most important in anyone's font decision is certainty that the company name is legible and readable. The psychology of sha