Sponsored Posts on Instagram: The Ultimate Guide






Unsurprisingly, Instagram is an outstanding platform for brand awareness. Instagram has 1 billion monthly active users, and 500 million of those users are engaging daily on the platform. Those users are not just engaging with their friends. They are engaging with brands too, and they do so ten times more than they do on Facebook. Instagram’s sponsored posts are a fantastic way to get more reach, build your followers, and establish brand awareness. Getting more followers as a business means that you could get more engagement, more traffic, and indeed, more sales. In this blog post, I will show you how your brand can use sponsored posts on Instagram, how to create them, when you should use them, and how they are different from other types of Instagram Ads.

What are sponsored posts on Instagram?

Sponsored posts on Instagram are organic posts on-platform that you then pay to promote. When you do this, you are not creating an entirely new ad with the same creative. You are paying to have that exact post, including its engagement, be shown to more users. They look exactly like other types of Instagram Ads.

Targeting criteria for sponsored posts on Instagram

You will get to choose some targeting criteria. How you can both use the true Promoted Posts that happen in-app and the Ads Manager tool?
If you are utilizing the true Promoted Posts that happen in-app, you can boost a post and select targeting criteria of age, location, and interests. This is slightly more limited, but it is also simplified. These posts will only appear on Instagram, but you can have the goal of driving traffic to your site and adding in the URL of your choice along with an action button.
If you are running engagement-oriented sponsored posts while using the Ads Manager tool, you can choose a past Instagram post from your profile and then utilize all the targeting and placement options available to typical Facebook and Instagram Ads. In this case, all engagement that you get on and off Instagram will be transferred to the organic post as the campaign runs. That is actually a good deal. Someone comments on a Facebook Ad, and that comment is accumulated on the organic Instagram post to help garner more user-generated content.

How are sponsored posts different from other types of Instagram Ads?

Both the promoted posts and the cross-platform sponsored posts are focusing on promoting already-existing posts as they currently, exist.
Other types of Instagram Ads, however, are going to prioritize other specific actions. Examples include brand awareness, lead generation, traffic, and conversions. Most significantly, they are going to be optimizing for these goals with new creatives.

Even if you use the same image and text in other types of Instagram Ads as you have in an existing post, you are not actually utilizing the existing post. This means that engagement will be born and then die on that ad. So, you will not be able to capitalize on any of the engagement you already have.
There is one more big change with other types of Instagram Ads. The objective that you choose can affect who sees your ad. Facebook and Instagram show your ads to people most likely to take the desired action, so using sponsored posts is not exactly a permanent get-out-of-jail-free card to just get more engagement forever while trying to get leads on the same ad, too.

How to use Ads Manager to create sponsored posts on Instagram

Head to Facebook’s Create an Ad page and then choose “Engagement” as your objective. Next, you choose your targeting. The beauty of engagement posts is that they can do well with any audience as long as the post is relevant to them.
Choose your placements and then your budget. When it comes to placements, keep in mind that if you want to gather engagement or use it to your benefit, you will want to choose platforms where people can actually view those likes, comments, and shares. Side column ads, for example, will not give you that.
Then it is time for the creatives. Fortunately for you, sponsored posts on Instagram are the absolute easiest creatives to make because you are just choosing a creative you have already made. Make sure to choose the Instagram version of your post if you have a Facebook lookalike, and add action buttons if you choose. Review your ad and submit it.
Addpro, the leading digital marketing company finds trends that will help you battle low engagement levels on Instagram, increase your following and help you track what content is most successful. For more information log on to www.addpronetwork.com

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