Addpro Network -Digital marketing and Creative agency

Marketing for B2B companies involves a unique set of challenges, but it also presents immense opportunities. One of the biggest hurdles for a B2B organization is that the audience is typically restricted to a very small pool. Since the reach is already limited, identifying and creating targeted communications for this niche segment becomes even more essential. The advent of digital marketing offers tailor-made solutions that can help B2B companies address their challenges. Today, when a powerful digital presence is indispensable for a brand, here are the five most important steps B2B companies need to take to build a strong reputation online. 1. A comprehensive website 80 percent of consumers visit the website when scoping out B2B companies. In the B2B space, unlike in B2C, customers are not going to make decisions based on emotions. Instead, they will decide to engage with your company only after careful consideration using all resources available. Your website needs ...

Everyone loves to hear a good story. The art of listening to stories is deep-rooted and instilled in us since our childhood. The subconscious mind is extremely receptive to stories. Even as an adult we get drawn to good storytelling. Brands too when they tell a good story, often see traction in the digital space. A story can change the game overnight for a brand. The social media platform is all about telling stories and any good story has the potential to grow viral. Start-ups can capitalise on this age-old secret and capture the attention of the audience on social media. Here are 5 tips for an entrepreneur to crack the code of story marketing! Story: The content created by brands needs to firstly have a good story. A good story will be inspiring, will have ups and downs and alternatively, it can be extremely emotional, triggering feelings of love and empathy. It important for the brand to tell a story from a certain point of view so that it resonates with a certain s...

How often do we get emails on our inbox about a company or a product and we are even lured to know more about it? Well, quite often. Welcome to the genre of email marketing. Your product is ready and is out there in the market. But how do you get your audience to know more about your product? Marketing is an essential element of your business that you can’t ignore. While there are various levels of marketing, one of the important aspects is email marketing campaigns. What You Should Do There are a lot of things to keep in mind while designing your email campaign. Remember that you want your user to take some time out to read this email so it has to be drafted carefully. Experts believe that email marketing is one of the essentials of technology that provides a high rate of ROI. Analysing the success or failure of the previous email campaign is a necessary step towards a productive one. Having a segmented list of audience is necessary to let email reach to prospective use...

Having the right technologies for data collection and analysis is the key to understand your customers. And, here, technology deserves some credit. Because, today, there is so much rich data available about your customers. They leave a trail all over social media, on search engines and across the internet. But to access that data, you have to have the right tools. Here are top five digital marketing tools that you could use, too, to better understand your customers: 1. Survey Monkey If you want to know more about your customers, the best thing you can do is talk to them directly. But if a face-to-face meeting isn’t an option, a survey is the next best thing. With Survey Monkey, you can craft a survey to gauge your customers’ opinions about your products and brand as a whole. Survey Monkey gives you the ability to engage with your customers directly and get their feedback on how you can improve. Make sure you ask open-ended questions so your customers can respond with their...

For most businesses, starting an online marketing campaign is a natural choice. Many companies invest in search network campaigns to serve existing demand, commonly known as a pull campaign. On the other side of the coin is a push campaign. A push campaign presents products and services to an audience without serving an initial demand. There are multiple reasons to move toward push campaigns and reach users that might be interested in your company but are not familiar with you. Whether your company has achieved its full search potential or if the search campaigns are becoming too expensive to be profitable, here are some push strategies that can help scale up your business. 1. Take advantage of Google in market audiences Google defines the in-market audience as “a way to connect with consumers who are actively researching or comparing products and services across Google Display Network, publisher and partner sites, and YouTube.” Google has an extensive set of in-mark...