Addpro Network -Digital marketing and Creative agency

Your company’s logo is the visual figurehead of your brand, so it’s important to get it right. Whether intentional or not, every detail of your logo will influence people who see it. That's why nothing should be arbitrary. In fact, it’s in your best interest to make sure that every logo design choice is intentional and communicates the message you want to convey because thoughtless design choices lead to misleading or confusing logos. What follows is a deeper look at the psychology of logo design, in terms of fonts, shapes, lines, colors and composition -- and how these elements affect your logo's influence on customers' purchasing decisions. The psychology of fonts  Fonts have a  psychological   impact on people. The emotion they generate is directly tied to the shape of the letters and our  psychological response to those shapes . Most important in anyone's font decision is certainty that the company...

Google updated its user privacy controls, allowing users to delete their search activity — and control the ads they see — directly from the Google Search home page both on desktop and the mobile web, as well as from the Google Search iOS app. As long as a user is signed into their account, they will be able to access their search data without having to go to their Google Account page and click through to the “Personal info & privacy” settings. On the mobile web experience, “Your data in Search” will be a persistent menu item on the home page as well as on results pages.   Why search marketers should care While this latest update from Google is a step in the right direction in terms of user privacy, advertisers could be impacted in two ways. First, it’s now easier for users to delete and control their search data, making it more difficult to target ads to them. Second, users will be able to react more quickly to ads they don’t want to see. One could argue that such ...

Regardless you are running an online or offline business, digital marketing will bring the surprising results for its success. While talking about the digital marketing, we cannot ignore the content marketing. Content has become an indispensable part of the digital marketing. And it is not only the content that is created for the advertisements, but the articles and blogs are also a part of it. Along with the attractive ads, people want to get the required information about the products and services through the high-quality and well-organized content. The need of content strategy An effective approach towards content marketing not only drives traffic to the website, but it also brings an increase in the sales. Lead generation, brand recognition, reputation and customer development are some other benefits that you can get through the content marketing. However, in order to get all these benefits, you need to develop a well-thought content strategy. This strategy will defi...

A revolution swept us up when we started talking digitally, on social media; when ideas on digital platforms transformed into mammoth businesses with enviable returns; when hidden talent did not depend on a reality show to be globally recognized and applauded – that’s when it became a Revolution. Today the digital revolution has encompassed all age groups and in all fields of Business, Entertainment & Entrepreneurship. The scenario has changed in recent times -all due to the digital revolution. The struggle to come up with a feasible business idea is still constant but marketing the business to people located far and wide has become very easy. Audience: With the digital outreach, targeting specific audiences and wide geographical audience reach has become easy to a large extent if such an audience is also digitally connected. You can market your product or service to correct audiences at just a touch of a button.   Collaboration & Innovation: The world being ac...

A revolution swept us up when we started talking digitally, on social media; when ideas on digital platforms transformed into mammoth businesses with enviable returns; when hidden talent did not depend on a reality show to be globally recognized and applauded – that’s when it became a Revolution. Today the digital revolution has encompassed all age groups and in all fields of Business, Entertainment & Entrepreneurship. The scenario has changed in recent times -all due to the digital revolution. The struggle to come up with a feasible business idea is still constant but marketing the business to people located far and wide has become very easy.  Audience: With the digital outreach, targeting specific audiences and wide geographical audience reach has become easy to a large extent if such an audience is also digitally connected. You can market your product or service to correct audiences at just a touch of a button.   Collaboration & Innovation: ...